Far too often, companies are hesitant to add their phone number and physical address to their website, preferring instead to keep their website focused on digital communication. If you don’t add your business phone and address to your website, though, you may be missing out on a number of benefits. In this article, we’ll take a look at the top three reasons why it’s a good idea to include your business phone and physical address in the information on your website.
1) Customers Have More Ways to Contact You
The first and most obvious reason why it is beneficial to include your phone number and address on your website is the fact that many clients will prefer to communicate with you over the phone. If a client who is intent on speaking with a live customer service representative is not able to find a phone number on your site, they may end up taking their business elsewhere.
2) Including Your Phone Number and Address Improves Local SEO
For companies that rely on customers and clients visiting them in-person rather than simply ordering something off of their website, local SEO is invaluable. Through local SEO optimization, companies are able to ensure that customers in their area are able to easily find them when searching for local businesses online. For example, a person living in Boston, MA may input a search query such as “tax services near me” or “tax services in Boston.” If you own a tax service in Boston and your website is optimized for local SEO, your site will show up higher in the search results for queries such as these.
While a lot of factors play into determining the local SEO ranking of a website, the presence of a physical address and business phone number on the site is one of the factors that Google relies heavily on. If you want to ensure that you take full advantage of the benefits that local SEO offers, including your address and phone number on your website is a must.
3) Letting Customers Know Where You Are Located Is Important
If you run a brick-and-mortar business that relies on clients visiting your location in-person, it’s essential to let potential clients know where that location is. Many times, people won’t even continue investigating a company if they can’t quickly find out where it is located. After all, there’s no point in taking the time to contact a company or taking the time to learn more about their services if the company is located hundreds of miles away.
Placing your address on your website, though, not only lets customers know where you are located, but it also makes it easy for them to pull up directions to your location simply by clicking on your address and redirecting to Google Maps.
For tax service and accounting companies trying to bring more foot traffic into their location through digital marketing, adding a phone number and address to their website is essential. Including your business phone number and your location on your website both improves your local SEO and gives potential clients more ways to get in contact with you.
If you would like to learn more about how CountingWorks PRO can help improve the local SEO of your website in order to attract more local clients to your location, we invite you to contact us today.
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