The AI-Native Growth Platform for Tax & Accounting Firms

Grow your firm.
Not your workload.

Attract better clients, generate more referrals, and grow existing relationships. MAX handles the busywork so you can focus on growth.

Get My Free Growth Blueprint

Find out where your firm is missing growth opportunities. Free 5-minute assessment.

MAXDaily Brief
Today · Prepared 7:00 AM

Good morning. Here’s what matters.

18documents being tracked
6client opportunities identified
3items awaiting your approval
Document follow-upsReminders prepared for 5 clients missing W-2s and K-1s
Sends 9:00 AM
Growth opportunities6 clients may benefit from tax planning · 2 referral asks ready
Review
Today’s priorities2 deadlines this week · 4 returns ready for review
Open
Nothing goes to clients until you approve it.
Review 3 items
Lucia Ramos uploaded her 1099-BMAX matched it to her return · just now

Less busywork. More opportunity.

Stop chasing documents.

MAX tracks what’s missing, follows up with clients, and keeps work moving.

Find missed opportunities.

MAX spots opportunities to serve existing clients better and grow revenue.

Know what matters today.

MAX organizes your priorities, deadlines, and next steps so nothing slips through the cracks.

Build a brand that
attracts the right clients.

We uncover what makes your firm different and turn that story into a brand, website, and message that makes the right clients want to work with you.

Jaffe & Associates, Inc. website — Entertainment Financial Consultants
Featured transformation
Jaffe & Associates, Inc.
Entertainment Financial Consultants
Before
“We provide tax preparation and accounting services.”
After
“Built for the Business Behind the Talent — financial oversight for successful creative careers.”
Nietzke & Faupel, P.C. website — Agricultural & Dairy Accounting Specialists
Real client website
Nietzke & Faupel, P.C.
Agricultural & Dairy Accounting Specialists

Cookie-cutter is dead.
Make your difference impossible to miss.

The Results Speak For Themselves

Better positioning creates better opportunities.

Bookkeeper.com
204%
Increase in search visibility
762
New leads
CGC Accountants & Advisors
80+
New clients
51%
Organic traffic growth
My Tax Lady
65+
Five-star reviews
3,000+
Unique website visitors

Be the firm Google and ChatGPT recommend.

Your next client may find you through Google, an AI Overview, ChatGPT, Gemini, or another recommendation engine.

CountingWorks PRO builds the search and AI visibility signals that help these systems understand who you serve, what you're great at, and why your firm is different.

GoogleChatGPTGemini
Practice management, rebuilt from the client out

Give clients a better way to work with your firm.

ClientHub brings communication, documents, requests, reminders, and next steps into one connected client experience.

It's client-centered practice management built around the relationship — helping your team spend less time chasing information and more time communicating, advising, and creating value.

TD
T. Donaldson CPA
ClientHub
● Securely viewing your account
Good morning, Sarah.
What can we help you with today?
AskJust tell us what you need
Ask about your taxes, documents, business, or anything we’re working on together…
What do you still need from me?I have a question about my tax returnUpload a documentSchedule with Jennifer
Private to you and your firm  ·  Powered by MAX Intelligence
NowTwo things before your return can be finished
2025 Tax Return
We’re still waiting for your ABC Holdings K-1.
Upload K-1
Quarterly Tax Payment
Estimated payment due January 15.
View details
Next · Something worth discussing
There may be a way to reduce your estimated tax payment.
Jennifer can review what changed with you.
Tell me moreAsk Jennifer
JD
Your primary advisor
Jennifer Donaldson, CPA
Message Jennifer
Schedule a meeting
Usually responds within one business day

Real firms. Real results.

Business owner working confidently in an office
Firm Testimonial

"Playbooks has been a total game-changer for my firm. Instead of spending hours trying to market my advisory services, CountingWorks PRO automates the outreach for me… It’s helping us attract more qualified leads while giving me time back to actually serve clients. "

I

Ibrahim B.

Barky LLC

Your next opportunity may already be a client.

MAX Intelligence identifies what deserves attention across your client base—from stalled proposals and overlooked tax planning opportunities to relationships that need follow-up.

It prepares the next step. Your professionals bring the judgment and relationship.

MAX sees what matters. Your team decides what happens next.

MAXOpportunity Review
Across 312 clients

3 clients are ready for a bigger conversation.

4tax planning opportunities
2stalled proposals
5relationships to reconnect
RC
Robert ChenBusiness income is up · may benefit from an entity review
Tax planning
NB
Northwind BakeryAdvisory proposal opened twice, still unsigned
Proposal
TH
Trevino HodgesNo check-in since filing · good time for a referral ask
Relationship
Next steps prepared. You choose which to send.
Review opportunities
Planning conversation preparedRobert Chen · talking points and next steps ready
NEW: MAX AUTOMATIONS

Tell MAX what you want done. It gets to work.

Give MAX a recurring assignment in everyday language. It can monitor your practice, identify opportunities, follow up on outstanding work, and handle routine tasks automatically. Set it once, and MAX keeps working.

◉ “Every Monday, find clients who may need tax planning.”
◉ “Every Wednesday, follow up on unsigned engagement letters.”
◉ “Every morning, tell me what needs my attention.”
Explore MAX Automations →
MAX Automations in CountingWorks PRO: a weekly Monday 8 AM automation that lists clients with overdue documents, shown as Active

MAX does the homework.
You have the conversation.

See AI-Powered Practice Intelligence →
Business handshake
Getting Started

One platform. Three ways to grow.

01

Attract better clients.

Get found and chosen by the clients you want.

02

Generate more referrals.

Build visibility, trust, and stronger relationships.

03

Grow existing relationships.

Find new ways to serve clients and grow revenue.

Your brand, client experience, and MAX Intelligence working together to help your firm grow.

Explore the CountingWorks PRO Platform →

Where is your firm leaving growth on the table?

Get a personalized look at what's helping your firm grow, what's getting in the way, and where more opportunity may already be hiding.

Build My Future-Ready Firm Blueprint →

About five minutes to complete.

Free – Practical recommendations included