The Internet has changed the way taxpayers and businesses decide whom to work with. Buyer decisions are no longer made in a vacuum. By the time the consumer has decided whom they want to work with, it is usually too late for most tax professionals. Consumers spend their time searching the web. They use marketplace sites like TripAdvisor to compare multiple alternatives at once. The common cycle goes from research phase to awareness and then the intent to buy. If you do not have a solid online presence, you are not even considered during the buying process. And you may not even know about the business you are missing out on.
It is the CPAs, EAs and tax professionals who know how to establish themselves as trustworthy authorities online who are reaping the new business. Even the traditional referral process has been disrupted, as someone who is referred to you will search your name to see client testimonials and reviews first. This will either cement the referral or stop the potential new client in their tracks. Protecting and fostering your online reputation is paramount to your success.
So what is a busy tax and accounting professional going to do to stay relevant?
It is all about building authority and trust online. How many accountants have you seen dominating a market by becoming an “influencer” when you know they do not know their stuff? It takes more than a website to rank online. The TaxBuzz Premium Profile will get prospects to choose you over other competitors. With over 44,000+ leads so far this year, millions of visitors and hundreds of thousands of contacts, TaxBuzz is the go-to marketplace for consumers and business owners seeking tax and accounting help.
How it works.
Your TaxBuzz Premium Profile will help your brand rank higher in the search results. With millions of visitors, TaxBuzz has become the brand that consumers can trust when searching for a new pro. With background screened professionals, best-of lists, verified five-star reviews, and a suite of client collaboration tools, your TaxBuzz Premium Profile acts as your beacon on the web. You can even target specific niches, like veterinarians, expats or even farmers. Use client testimonials to convert more referrals and online shoppers. Better yet, rank higher in the Google search results.
Stop trying to understand the world of search engine optimization. Stop stressing about how to attract five-star reviews. Stop losing clients to new online competition.
The TaxBuzz Premium Profile does it all for you.
Here is a sampling of just a few five-star-rated TaxBuzz pros using the Premium Profile to grow their practice.
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