Our mission at CountingWorks PRO (previously ClientWhys) is simple: We help CPAs, enrolled agents and tax accounting professionals showcase their expertise and safeguard their reputations. Why are these two actions so important?
By establishing yourself online as an expert, you will:
We believe that accountants are the most important people to help any business succeed. Without proper guidance, structure and cash flow management, 50% of businesses will fail within 5 years.
According to surveys, only 33% of small business owners hire accountants and bookkeepers to help them run their business.
But why is this?
If we know accountants are the primary barrier between success and failure, why do so many go it alone?
We believe part of the problem is that accountants have not been very good at getting their message across to the masses. They are seen as pencil pushers and pocket protectors rather than recognized as the expert business coaches they truly are.
Your experience, reputation, opinion and passion as an accountant are powerful assets that should be showcased to your network and beyond.
Accountants have been slow to the party. Whether on social media, blogging or online reviews, the profession as a whole has been skeptical at best. Accountants are starting to wake up as new threats from technology automation, outside countries and even demographics are making them realize they are expendable.
But not so fast… A new breed of accountants are winning the race to the new frontier by taking advantage of what the online world provides, a place where they can build up their expertise and visibility.
They are focusing on three main channels:
If you are highly visible on the three channels above, your overall brand and online reputation will rise to the top as well. You will see your brand ranked higher in search engines, gain more inbound links to your content and attract new clientele with less effort.
Why do you ask?
So if all of these tools are readily available and relatively inexpensive to use, why are so many accountants stuck in their old ways?
Not all that is for sure. We have been working with market leaders across the country who understand the new normal. Smaller brands and websites have to step up their game if they are going to counter the mainstream messages from Intuit, Turbo Tax and H&R Block, and all you need is software, not to mention the expertise or year-round experience that seasoned accountants offer.
If you really think you offer a better alternative, start shouting to your world.
Write better blog content and proactively seek reviews on TaxBuzz.com, CountingWorks.com, Yelp, and Google My Business. Post actively on social media. Basically, be visible and authoritative. Your prospects will see it, Google will index it and you will find running your practice to be much less time consuming and more rewarding.
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