LinkedIn is often thought of as the “professional social media network,” but it’s by no means the only place to make valuable professional connections and learn about your industry online.
With almost 2.5 billion monthly active users, Facebook is easily the world’s largest social media platform – and is definitely one that every accounting and tax professional should utilize to build connections, learn from peers, and even find new clients.
Using your Facebook business profile to engage current clients and reach prospects isn’t the only key feature for professionals: Facebook Groups offer valuable opportunities to build your network within the industry and join valuable discussions with peers and subject experts.
Start searching and you can find a Facebook Group for just about anything. However, in the case of tax and accounting pros, there are professionally-oriented groups that often operate like forums for people with common interests, opportunities, and challenges (i.e. your industry or niche) to discuss the latest issues, news, or questions they may have.
Some Facebook Groups may include more self-promotion and are poorly organized – things that busy tax and accounting professionals don’t have time for. The best groups create valuable conversation, engaged communities, and a place to easily connect with industry peers. However, since Facebook is not a fully professional network (like LinkedIn), it can be difficult to find quality groups that offer these benefits without the spam.
To save you time, we’ve compiled a great list for 2020 of the 15 best Facebook groups for accountants and tax professionals (in alphabetical order):
Staying up to date on where the important conversations are taking place among key industry voices can be difficult, so be sure to check our other top lists for 2020:
The 25 Best Tax and Accounting Blogs – 2020 (coming soon!)
Investing the time to build your professional network and glean as many insights as possible from Facebook Groups can be highly beneficial to your practice in the long-term.
If you are an accounting, tax, or bookkeeping professional and have questions about Facebook or about how you can generate more referrals from social media, contact us today at 1-800-442-2477 or set up some time to speak with one of our accountant social media experts. We offer a full suite of digital marketing packages, including posting tax and accounting content to your Facebook business page and also growing your referrals coming from social media.
August 19, 2020
The world moved online – with TeleAccountant™, you can too. The COVID-19 pandemic has accelerated […]
June 12, 2020
The COVID-19 emergency has quickly disrupted how many tax and accounting professionals work. Operating with […]
April 16, 2020
The tax and accounting profession will play a vital role in assisting taxpayers and businesses […]