Each year we update our list of the best LinkedIn Groups for accountants and tax professionals, and this year’s compilation features some great additions. We’ve chosen to focus on profession-oriented groups; in other words, communities that tax and accounting pros can join to connect with and learn from industry peers and key influencers.
Another way LinkedIn Groups are often used is to create a community where tax pros and accountants can find more leads. However, because these groups are usually started by a specific professional or practice, it’s not as beneficial to join if it’s hosted by someone else in the industry for the purposes of their own practice growth. Realistically, you either won’t be granted entry to the group, or the admins will try to avoid letting you use the group for lead generation. (You can always start a group of your own for this purpose.)
That being said, LinkedIn is still the #1 social media site used for professional connectivity, with over 600 million users worldwide. It’s the ideal platform for engaging with your industry, connecting with prospective employees and clients, joining the public conversation surrounding the latest news, and more. Once you learn to navigate through all the options that LinkedIn has to offer, you can maximize the network to benefit your practice.
There is a LinkedIn Group for just about everything. Within our industry, Groups often feature relevant discussions on topics like practice management and operations, updates to rules and regulations, best practices for client relationships, practice marketing, and public policy.
So, which groups on LinkedIn might be the best fit for accountants, tax pros, and other financial professionals?
As this year comes to a close, we have updated our 15 Best LinkedIn Groups for Accountants and Tax Professionals for 2020 (in alphabetical order):
Building your network on LinkedIn is a positive investment in the future success of yourself as a professional and your practice as a whole.
Also, be sure to check out our other curated lists:
The 25 Best Tax and Accounting Blogs – 2020 (coming soon!)
If you are an accounting, tax or bookkeeping professional and have questions about LinkedIn or about how you can generate more referrals from social media, contact us today at 1-800-442-2477 or set up some time to speak with one of our accountant social media experts. We offer a full suite of digital marketing packages, including posting tax and accounting content to your LinkedIn and also growing your referrals coming from social media.
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