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Why Accountants Should Use Twitter to Promote Their Practice

Google is displaying Twitter posts on the first page of the search results — a new social marketing opportunity to get your brand in front of new prospects.

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Practice Marketing

Why Accountants Should Use Twitter to Promote Their Practice

July 8, 2022
/
4
min read
Lee Reams
CEO | CountingWorks PRO

You may have noticed this latest trend: Google is displaying Twitter posts on the first page of the search results. What this means for savvy tax pros is a new social marketing opportunity to get their brand in front of new prospects.Google displays the Tweets on the main column of the organic search results. We are not sure how Google decides what to show, but testing shows that relevant content, hashtags and even the keywords you use in your Twitter @handle seem to drive the results — So how you name your Twitter account may effect your local search results. We know Google will work hard to find the tweets that offer the most value to their audience.Twitter is a great tool for CPAs and tax accountants to share experience and knowledge. Now it seems to be a good tool to get leads as well.

Lee Reams
CEO | CountingWorks PRO

As the founder and CEO of CountingWorks, Inc, Lee is passionate about helping independent tax and accounting professionals compete in the modern age. From time-saving digital onboarding tools, world-class websites, and outbound marketing campaigns, lee has been developing best-in-class marketing solutions for over twenty years.

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