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Marketing for Accountants Tip: Why You Should Use a Responsive Website Design

Your clients use multiple devices when accessing your website & emails, so a responsive design site is important for your tax & accounting practice.

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Practice Marketing

Marketing for Accountants Tip: Why You Should Use a Responsive Website Design

July 8, 2022
/
4
min read
Lee Reams
CEO | CountingWorks PRO

From iPhones to Kindles to Android phones, your clients use multiple devices when accessing your website and email correspondence. These screens come in all shapes and sizes. It would be cost prohibitive for a small tax accounting practice to program its website to work in every environment.

Responsive website design solves this dilemma. Your accountant website will adjust itself to any screen size. Since real estate is scarce on mobile devices, your navigation should be simplified. Say more with less. Make it easy for clients and prospects to find your map and directions, read reviews, access contact information, or even schedule an appointment.

More sophisticated accounting practices also take this same approach to their email newsletters. Nothing is worse on tired eyes that zooming in on a non-fluid email design. Modern templates will adapt to screen sizes and improve readability and results.

This all adds up to greater exposure and client satisfaction.

Here is a great responsive web design testing tool to see how your current site looks on various screen sizes:

http://mattkersley.com/responsive/

Lee Reams
CEO | CountingWorks PRO

As the founder and CEO of CountingWorks, Inc, Lee is passionate about helping independent tax and accounting professionals compete in the modern age. From time-saving digital onboarding tools, world-class websites, and outbound marketing campaigns, lee has been developing best-in-class marketing solutions for over twenty years.

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