The pandemic has helped accelerate a trend that was already happening: more tax and accounting referrals are occurring online rather than offline.Developing a strong digital referral network is a task that drives tremendous results. Requests for referrals happen more often on social media sites, video meetings, and on Google than by traditional word of mouth. When a prospect gets a referral from these sources, they will most likely Google your name before calling you. What they see plays a significant role in whether they contact you or choose someone else. We preach this to all new clients: a strong review profile and reputation will help drive more visibility to your brand online and convert those browsers in more significant numbers. Why even give your competitor an opening? We proactively help our customers by automating the collection and sharing of reviews. It is as easy as uploading your client database and letting the reviews pour in. We also assist our VIP clients in ensuring all of their directory listings and online profiles are accurate and up to date. We help fill in missing information and correct any wrong contact numbers, addresses, website URLs, and more. According to a 2020 survey from BrightLocal:
- 87% of consumers read online reviews for local businesses
- 94% of consumers say that positive reviews make them more likely to use a business
Your practice is built upon your reputation and the trust you instill with your client base. Harness their experiences with you through reviews on Google My Business, TaxBuzz, Yelp, and CountingWorks. It may be the difference between a high-growth practice or one just getting by. Give us a ring at 1-800-442-2477 if you want to discuss optimizing your review profiles.
