Expertise is your firm's most valuable and in many cases, least visible asset. It’s how you build relationships with your best clients and prospects at scale and it’s how you help retain clients. Yet, most accounting and tax firms fail to effectively communicate their expertise. All that energy, time, and money spent on developing deep expertise needs to be shared.
The world, but most importantly, your current clients and prospects, need to know that you have your expertise. By not sharing it, its true value goes to waste. Then what sometimes ends up happening is: referrals never expand beyond your existing services and client network.
If you want to start growing your tax and accounting firm, start leveraging what’s already inside of you to help it sell itself. Here’s how.
Selling Expertise Through Content Marketing
Turning expertise into content for client marketing (a form of content marketing) builds better relationships with existing clients who become better at understanding and articulating everything your firm has to offer. At the same time, it targets prospects who fit the picture of what your ideal (and highest paying) clients will look like.
Strong content marketing provides timely information and education about the topics that your potential clients care the most about.
Four content marketing outlets to showcase your expertise on include:
- Social media - Facebook, your Linkedin personal page, and your Firm’s Linkedin company page are a must.
- Your firm’s blog (if you don’t have one, it’s to create one).
- In a monthly email newsletter.
- Across landing pages on your website.
These tend to be the most effective forms of content marketing for tax and account professionals.
Types of content may include:
- How to prepare for filing taxes
- The latest tax rules
- Uncommon tax right offs that may be getting missed
- The truth about travel tax write offs: what legal counts as a tax write off
But you’re busy running your firm and don’t have time to create content. Don’t worry, that’s where we come in. We take client marketing completely off your plate by writing content for you based on what you offer and who you serve. We then distribute that content with an automated client newsletter and social media posts, powerful custom blogging tools, and coaching in the niche.
We're here to help you build, grow, and run a more efficient—and yes profitable firm without adding to your to-do list. Contact us to learn what this is all about.