If you're a tax professional or accountant, one of your biggest assets is your confidence in your own abilities. In other words, if you know that you are good at what you do – and you know you provide value to your clients – it will be easier to grow your business because you will project authority and expertise.
People don't want to provide sensitive financial information, or have their taxes completed, by just anyone. They want to believe that you know exactly what you're talking about and that you'll do anything to help them achieve the results they’re looking for.
It is important to remember, though, that confidence alone won’t build a successful firm. Your reputation in this competitive space has to be earned by getting your name out there and by making a positive, lasting impression with as many people as possible. Public relations (PR) is a big part of accomplishing this.
Leveraging Public Relations to Your Advantage: Breaking Things Down
One of the most important steps you can take to start generating more PR coverage as a tax or accounting professional involves putting together your own press list.
As you conduct your own industry-related research online, make a note of all the relevant news sites, blogs, and legitimate publications that are catching your attention. You can set social media or RSS feed alerts to keep up with stories that relate to your industry.
Did you read an article related to breaking financial news that you particularly liked? Make a note of the reporter or editor. Continue to do this and slowly build a list of people, complete with contact information, that you can reach out to whenever something important happens with your own business that you want people to know about.
Seek Guest Posting Opportunities
Guest posting is one of the easiest ways to get featured online but it does take some work. If done correctly, guest posting opportunities can be a great way to establish yourself as a thought leader while build also attracting new potential clients.
Check out some of our best tips for tax and accounting pros looking to guest post.
Consider Working With an Agency
Working with a PR agency can be beneficial for a tax or accounting firm, as it can help enhance your brand visibility, establish thought leadership, and effectively communicate your expertise and services to the target audience with the least possible amount of effort on your part. This frees you up to focus on your business, while the PR pros do what they do best – get YOU noticed!
When considering working with a PR agency, it's important to research and select one that has experience working with clients in the tax and accounting industry. Look for agencies that understand the unique challenges and regulations of the industry and have a track record of success in delivering results for their clients.
CountingWorks PRO VIP packages come with access to agency level PR opportunities. VIP users are given opportunities to be quoted in major publications like Forbes, New York Times, AccountingToday, and more. If you would like to learn more about how this service works, book a quick call with our team!