WEBCAST

Accountant Social Media Marketing Tip - Should You Boost Your Facebook Posts?

Facebook has revealed that any update posted by a page will only reach 3-5% of your fans organically. Should you boost your posts to gain more visibility?

Oops! Something went wrong while submitting the form.
Practice Marketing

Accountant Social Media Marketing Tip - Should You Boost Your Facebook Posts?

July 8, 2022
/
4
min read
Lee Reams
CEO | CountingWorks PRO

Facebook has revealed that any update posted by your page will only reach 3-5% of your fans. This means if you have 1000 fans, you will only reach 30 to 50 of them through organic (not paid for) reach. That leaves tax accountants with few choices to engage a bigger audience on Facebook but to promote or boost posts.

If you had asked me last year whether boosting a post was a good idea, I would have responded “absolutely not.” Our results have shown likes, but from questionable sources that did not fit our target audiences.

What has changed is that Facebook has tweaked its targeting algorithm. It is now smarterand may have become a better way to engage a larger audience.

That being said, you should boost your Facebook post only if…

  • You have been successful with boosting in the past with strong content main goal is to drive brand awareness and engagement, not new clients
  • You have used the target tool to narrow down the audience to those who would matter most
  • You have posted an image, quote or breaking news that is shareable
  • That you are committed to building your online reputation over years, not days·
  • You have been successful with boosting in the past with strong content
Lee Reams
CEO | CountingWorks PRO

As the founder and CEO of CountingWorks, Inc, Lee is passionate about helping independent tax and accounting professionals compete in the modern age. From time-saving digital onboarding tools, world-class websites, and outbound marketing campaigns, lee has been developing best-in-class marketing solutions for over twenty years.

Continue Reading

Practice Marketing
4
min read

How to Pick an Accounting Niche That's Profitable

Press Release
1
min read

CountingWorks PRO Launches ClientHub: One Place for Accounting Firms and Clients to Plan, Communicate, and Get Work Done

Product News
3
min read

ClientHub Digitizes Accounting & Tax Firms to Simplify Work

Start growing your firm with CountingWorks PRO.

Copyright © CountingWorks PRO. All Rights Reserved.