Real Clients. Real Results.

‍Visibility has changed — and most firms are still playing by old rules.

In this Tactical Tuesday, Lee Reams II and Rebekah Barton, Chief Visibility Officer at CountingWorks PRO, break down what actually drives visibility today using real client case studies from accounting and advisory firms.

This isn’t about chasing rankings or publishing more content. It’s about being understood, trusted, and chosen — before a prospect ever picks up the phone.

Across three live case studies, we show how modern visibility is built at the intersection of clarity, proof, consistency, and automation.

What You’ll See:

• Why search is no longer just about rankings
• How Google Local Pack, reviews, content clarity, and AI discovery influence decisions early
• Why prospects now self-qualify before making contact
• The difference between attention-driven marketing and revenue-driven visibility

Featured Case Studies:

‍Barky LLC – Automated advisory visibility that drives consistent inbound conversations without ongoing manual effort.

‍Paul Haglund & Company – Local search visibility designed to capture high-intent prospects ready to call.

‍Dennis & Blish CPA Inc – AI-ready, local authority that leads to search engine and AI recommendations.

The Core Takeaway:

Advisory didn’t change. SEO didn’t disappear. Visibility evolved.

‍Firms that focus on clarity, proof, and consistent execution don’t just get found — they get chosen.

If you’re working hard but still feel invisible, this Tactical Tuesday will help you understand why — and what to do next.

‍