The Challenge: Competing Locally in a Crowded Market

Even the strongest local firms struggle to show up online when national chains dominate traditional SEO. Paul Haglund needed a way to:

• Surface higher in local search
• Be found by clients searching specifically in their service area
• Show Google (and AI search tools) exactly who they help and where they operate

In short: they needed localization done right.

The Turning Point

GEO-Optimized Content + Local Search Enhancements proved to be the game-changer for Paul and his firm’s online visibility.

CountingWorks PRO implemented a series of improvements built for today’s generative search era:

• Localized content tied to the firm’s city and service area
• Geo-relevant keyword groups monitored through Rank Tracker
• Schema-enhanced pages so Google and AI tools can properly categorize their services
• Consistent content cadence to improve authority over time

This approach made Paul Haglund & Co. easier for both people and AI models to find.

The Results: Rising in Local Search

The Rank Tracker report showcases Paul Haglund’s progress:

Top 10 Local Search Ranking
The firm’s Average Google Position: 7.5 — signaling strong placement on Page 1 of local queries.

Local Finder Visibility Gains
Ranking improvements across Mobile and Local Finder help ensure visibility where clients are actually searching.

✔ 26.7% Google Local Pack Coverage
With over a quarter of tracked keywords appearing in the Google Local Pack, this firm has already established a strong foothold in high-visibility search results. Since Local Pack placements tend to capture users who are ready to call, book, or convert, this level of coverage represents a major lead-gen advantage — and it’s only expected to improve as our local strategy continues to scale.