
Why Your Website Needs a 24/7 Assistant
Your clients don’t work 9–5. They Google tax questions at 11 p.m. They look for your office map at 6 a.m. They wonder how to book a call on a Sunday afternoon.
Most websites? Dead ends. Static. No help after hours.
That’s why we built AI SmartBots.
What AI SmartBots Are
SmartBots are MAX-powered AI chatbots that live on your website. They act like your firm’s virtual assistant — ready to answer questions, guide prospects, and save your staff from repetitive tasks.
Because they’re powered by MAX, SmartBots aren’t generic. They’re trained on:
- The tax code. So they can handle FAQs with accuracy.
- Your firm’s narrative. So they explain services in your voice.
- Your content library. Blogs, FAQs, and thought leadership instantly become interactive.
Stop losing leads after hours. SmartBots handle FAQs, guide prospects, and book calls while you rest.
Your Blog on Steroids
Think about it: you already publish blog posts, FAQs, and newsletters. But most clients don’t read every word.
With SmartBots, all that content becomes searchable, conversational, and instantly useful. Instead of digging through posts, clients just ask.
“Can you explain S-corp tax advantages?”
“What’s new for deductions this year?”
“How does your firm work with dentists?”
The SmartBot pulls directly from your firm’s content + the tax code knowledge base — and answers in seconds.
It’s your blog on steroids. More convenient for clients. More valuable for you.
Meet Your Firm’s SmartBot

A Client Story: Midnight Questions
Imagine a prospect lands on your site at midnight. She’s stressed about filing deadlines. Instead of bouncing, she types her question into your SmartBot.
In seconds, she gets an accurate, reassuring answer. Then the bot invites her to schedule a consult. By morning, you wake up with a new lead on your calendar — without lifting a finger.
Why This Matters
- Saves staff time. No more endless “Where do I upload documents?” calls.
- Delivers a better client experience. Answers are instant, accurate, and in your firm’s voice.
- Unlocks your content. All your blogs and thought leadership become usable in real time.
- Gives you a competitive edge. While your competitors’ sites sit static, yours feels alive — like a firm that’s actually responsive.
The Fine Print
SmartBots are available exclusively for Grow, Premier, and Premier Plus plans. They’re optional — but once you see the difference, you won’t want to turn them off.
The Bottom line
AI SmartBots turn your website into a 24/7, MAX-powered assistant. They supercharge your blog, answer client questions instantly, and give your firm a competitive edge clients can feel.
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