If you’re an accounting firm or bookkeeper who loves Xero but hates marketing? This is your moment.
Because marketing your Xero services just got ridiculously easier.
We’ve taken our agency-level campaigns — the kind usually reserved for big-budget firms — and distilled them into a done-for-you Xero Marketing Playbook that runs inside your CountingWorks PRO subscription.
Think: a steady stream of blogs, upsell emails, social media posts, and newsletter articles — all versioned, personalized, and optimized for both organic and AI search.
This isn’t cookie-cutter content. It’s unique, localized, and tailored to your exact market.
Why This Playbook Changes the Game
Here’s what makes it different:
- Localized Funnels: Each playbook is customized to your geography and niche, so you’re not blending into the crowd — you’re standing out.
- SEO + AI Optimized: Every piece is designed to rank in Google and surface in AI-driven search results. That means long-tail leads and better visibility.
- Upsell Engine: Your existing clients see content that naturally leads them toward higher-value services. No awkward sales calls.
- Agency-Level Quality: This is content written by experts, not AI blurbs or templates you need to rework.
In short: It’s like flipping a switch and suddenly having an entire marketing department that knows Xero inside out.
The Opportunity for Xero Firms
Xero has built one of the most loyal small-business communities on the planet. Business owners trust the brand — which means they’re actively looking for Xero-focused advisors to help them grow.
But here’s the gap: most firms aren’t marketing those services well. They mention “Xero” on their website and hope the right client stumbles across it.
That’s not enough.
With our playbook, you’ll have a proven, structured funnel that attracts Xero users, educates them, and turns them into paying clients.
And if you’re already running Xero engagements? You’ll now have built-in upsells — from setup to advisory — that boost revenue without adding hours to your week.
Xero Marketing on Autopilot
With CountingWorks PRO, your Xero Playbook lives right inside your subscription. You don’t download, edit, or guess.
It’s delivered as a stream of fresh content that flows into your marketing channels — automatically.
- Blog posts optimized for your firm’s market
- Email campaigns that upsell your services
- Social posts that grab attention in your community
- Newsletter articles that prove your expertise
Each one is unique to you. No duplicate content penalties, no AI fluff.
Just pure visibility, credibility, and client growth.
Final Word
If you’ve ever wanted to stand out as the go-to Xero expert in your market, this is how you do it.
The firms that win in the next five years will be the ones that master visibility — not the ones who simply “do good work” and wait.
The Xero Marketing Playbook gives you that visibility on autopilot.
👉 Ready to dominate your market with Xero marketing that runs itself? Get started with CountingWorks PRO today.
Disclaimer
This playbook is designed to help accounting firms and bookkeepers promote their own services in connection with Xero. CountingWorks, Inc. is not affiliated with, endorsed by, or sponsored by Xero Limited. “Xero” is a registered trademark of Xero Limited.
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