You don’t need to sell penthouses.
You don’t need a camera crew.
You don’t need to become the next Netflix phenomenon.
But if you’re a tax or accounting professional heading into 2026, there’s one person you should be studying more closely than most of your peers:
Not because you want his job.
Because you want his advantage.
Serhant has what 99% of firms don’t:
A narrative so clear, so consistent, so unmistakably him, that clients remember him instantly — and algorithms do too.
And here’s the twist:
Every firm that is winning inside CountingWorks PRO right now?
They’re following this exact blueprint — whether they’ve watched Owning Manhattan or not.
This is the future of professional services in 2026:
Narrative wins.
Let’s break down what Serhant teaches us — and what tax & accounting pros can steal starting today.
1. Serhant Doesn’t Have a Brand. He Is the Brand.
In Owning Manhattan, Ryan isn’t interchangeable.
He’s not “another agent.”
He’s not “competent,” “reliable,” or “full-service.”
He’s Ryan — a character, a vibe, an identity.
Everything about him signals:
- confidence
- clarity
- capability
- premium positioning
- energy that clients want to align with
Most accounting firms sound like a PDF template:
“We provide quality tax and accounting services to individuals and small businesses.”
It reads like beige wallpaper.
It blends into everything and stands out to no one.
Serhant teaches the opposite:
If you’re not memorable, you’re forgettable.
If you’re forgettable, you’re unreferable.
And in 2026, unreferable firms disappear fastest — especially from AI search.
Read: Why Tax & Accounting Firms Must Shift from Keywords to Conversations
2. He Chose His Niche and Then Committed at Full Volume
Serhant didn’t say, “I help everyone with real estate.”
He staked a claim:
Luxury.
Ambition.
High-end, high-energy clients.
He chose a lane.
Then he went all in — everywhere.
Accounting firms?
They whisper their niche.
Or pretend niching is “too limiting.”
But the firms inside CountingWorks PRO with the biggest traction?
- They niche.
- They own their niche.
- They publish to their niche.
- They speak as if their niche is the only audience that exists.
Because the moment you get specific is the moment you get chosen.R
Related: Why Niche Content Is Key to GEO Rankings
3. He Shows Up With a POV — Not More “Helpful Tips”
Serhant doesn’t post to educate.
He posts to energize, emphasize, and elevate.
He’s not sharing “information.”
He’s sharing identity.
Meanwhile, accountants rely on:
- quarterly reminders
- tax updates
- bullet-point savings tips
Helpful? Sure.
Memorable? No.
Differentiating? Definitely not.
The firms that are rising in 2026 aren’t just informing — they’re leading.
They show business owners how to think differently.
They reframe. They challenge assumptions. They create meaning.
That’s narrative.
4. His Personality Isn’t a Risk — It’s an Operating System
Serhant’s entire operation runs on:
- tone
- style
- cadence
- point of view
- consistent expression
His personality is the glue that holds the brand together.
Accounting has long been taught the opposite:
“Don’t be too bold.”
“Don’t be too noticeable.”
“Don’t be too different.”
But in 2026?
If AI can’t detect who you are — your tone, your stance, your consistent message — it cannot elevate you.
Visibility isn’t volume.
Visibility is consistency — and consistency requires a recognizable voice.
5. His Visibility Strategy Is His Business Model
Serhant doesn’t show up online when he has time.
He shows up because visibility creates time:
- higher-value clients
- lower churn
- inbound opportunity
- pricing power
- brand equity
Visibility is the engine, not the accessory.
Too many accounting firms still believe:
“I’ll market when things slow down.”
In 2026, that’s not just outdated — it’s a liability.
If you’re not showing up, someone else is.
If you’re not training the algorithm, a competitor is.
If you’re not feeding your narrative, AI has no reason to remember you.
6. His Firm Works Because His Client Experience Layer Works
Here’s the hidden truth behind Serhant’s empire:
His internal systems match his external narrative.
Every touchpoint feels intentional. Every experience reinforces the brand.
Accounting firms often miss this entirely.
They focus on:
- deliverables
- workflow
- the work itself
But the firms scaling fastest are the ones who intentionally build their client experience layer — the same layer Serhant uses to keep attention, build trust, and convert interest into loyalty.
This is the layer that keeps you top of mind.
This is the layer most firms don’t even realize is missing.
7. You Don’t Need a TV Show — You Need to Be Remembered
You don’t need to go viral.
You don’t need to be loud.
You don’t need to be “an influencer.”
But you do need:
- a narrative
- a niche
- a personality
- a point of view
- a client experience layer
- and a consistent presence
This isn’t marketing.
It’s memorability. It’s differentiation.
It’s what makes AI and humans say:
“Oh, yes — I know exactly who you should call.”
That’s the Serhant lesson.
And that’s the CountingWorks PRO advantage.
Integrated, Modern, Narrative, and 2026-Ready
If you want to build a firm that stands out — a firm clients talk about, a firm algorithms recommend, a firm that is chosen rather than discovered by accident —
you need what Serhant has:
a narrative,
a niche,
a personality,
and a client experience engine that keeps you visible even when you’re off the clock.
And that is exactly what CountingWorks PRO delivers.
Your narrative becomes clear.
Your presence becomes consistent.
Your content becomes automatic.
Your client experience layer becomes a competitive moat.
And MAX powers it all without adding hours to your day.
If you want the strategy behind Serhant’s rise —
without ever filming a reality show —
you’re in the right place.
Cookie Cutter Is Dead.
Narrative Wins.
2026 belongs to the firms who understand this.
Get started at CountingWorks PRO today.
.svg)