Most accountants say the same thing: “I’m already too busy… why would I need marketing?”
In this episode of The Growth Minded Accountant, hosts Lee Reams II and Rebekah Barton break down the real reason fast-growing firms keep winning—while others unknowingly fall behind:
👉 Being busy today doesn’t keep you remembered tomorrow.
👉 Visibility—not workload—is what protects your firm.
👉Top of Mind is the moat every accounting firm needs in 2025 and beyond.
Lee and Rebekah explore why so many firm owners misunderstand marketing, the three layers every modern firm runs on, and why the client experience layer now determines trust, retention, and referrals.
They also unpack one of the most overlooked growth levers in the profession: your custom narrative.
Your positioning, tone, personality, and story don’t just help humans recognize you — they help AI understand you, match you with the right clients, and elevate your visibility across search engines and AI assistants. In today’s world, your narrative is no longer optional branding. It’s infrastructure.
Firms don’t grow because they shout louder.
They grow because they show up consistently.
Visibility is the moat.
Narrative is the differentiator.
Top of Mind is the advantage.
We know that everyone digests information differently. That’s why we’re now sharing the full transcript of each episode of The Growth Minded Accountant right here on the CountingWorks PRO blog. Whether you’re short on time, like to scan and highlight, or simply prefer reading over listening, you can catch up on every conversation at your own pace.
Each week, we cover topics that matter most to tax and accounting professionals—from AI and automation to marketing strategies, firm growth, and client relationships. Scroll down to read the full episode, or subscribe to the podcast to listen on the go.
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