The Ultimate Guide to Landing Pages for Tax and Accounting Firms

Landing pages are the unsung heroes of digital marketing, especially for tax and accounting firms looking to grow their practices. In this episode of The Growth Minded Accountant, host Lee Reams II teams up with Chief Visibility Officer Rebekah Barton to explore why landing pages are essential for capturing leads, driving conversions, and scaling your business.

In this episode, we cover:

What makes a landing page different from a website—and why it’s crucial.
Key elements of a high-converting landing page, like clear CTAs, social proof, and mobile optimization.
Strategies for driving traffic to your landing pages using social media, email, and SEO.
Best practices for creating niche landing pages for real estate investors, gig workers, small business owners, and more.
How to measure success through metrics like conversion rates and A/B testing.

Packed with actionable tips and real-world examples, this episode will equip you with everything you need to start optimizing your landing pages today.

Did You Know?

Businesses with 30+ landing pages generate 7x more leads than those with fewer than 10.
Adding video to a landing page can boost conversions by 86%.

Whether you’re a solo practitioner or managing a larger firm, you’ll leave this episode ready to create landing pages that attract the clients you want and grow your practice.
Subscribe now to The Growth Minded Accountant for more insights on marketing, client engagement, and practice growth!

Transcript

We know that everyone digests information differently. That’s why we’re now sharing the full transcript of each episode of The Growth Minded Accountant right here on the CountingWorks PRO blog. Whether you’re short on time, like to scan and highlight, or simply prefer reading over listening, you can catch up on every conversation at your own pace.

Each week, we cover topics that matter most to tax and accounting professionals—from AI and automation to marketing strategies, firm growth, and client relationships. Scroll down to read the full episode, or subscribe to the podcast to listen on the go.