AI Search, the 2026 Tax Reset, and the End of Generic Tax & Accounting Firms

AI-powered search is fundamentally changing how people discover tax and accounting professionals — and the 2026 tax law reset is about to separate firms that are prepared from those that aren’t.

In this episode of The Growth Minded Accountant, Lee Reams and Rebekah Barton unpack two major forces converging at the same time:

Why AI search tools are reducing visibility for generic tax and accounting websites
How discovery now works when search engines synthesize answers instead of ranking pages
What the 2026 tax reset means for client expectations, planning demand, and advisory opportunities
Why narrative, authority, and clarity matter more than templates and keywords
How firms can transition from compliance-heavy work to higher-value advisory without increasing headcount

This conversation isn’t about chasing trends or fear-based marketing. It’s about understanding how visibility, trust, and firm growth now work — and how growth-minded tax and accounting professionals can position themselves to win heading into 2026.

If you’re a CPA, EA, or tax professional thinking about the future of your firm, this episode will challenge how you think about discovery, positioning, and advisory growth.

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Transcript

We know that everyone digests information differently. That’s why we’re now sharing the full transcript of each episode of The Growth Minded Accountant right here on the CountingWorks PRO blog. Whether you’re short on time, like to scan and highlight, or simply prefer reading over listening, you can catch up on every conversation at your own pace.

Each week, we cover topics that matter most to tax and accounting professionals—from AI and automation to marketing strategies, firm growth, and client relationships. Scroll down to read the full episode, or subscribe to the podcast to listen on the go.