Search is changing. Clients aren’t just typing “CPA near me” into Google anymore. They’re asking ChatGPT, Gemini, and other AI-powered tools questions like:
“Who’s the best accountant for small businesses in my city?”
Instead of showing ten blue links, these engines generate direct answers. If your firm isn’t included, you’re invisible to a rapidly growing audience. For independent firms, this shift is both a risk and an opportunity.
The question: how do you make sure AI engines cite you as the trusted local expert?
CountingWorks PRO equips firms with GEO-ready websites and content that ensure visibility in AI-generated search results. This includes:
In one example, ChatGPT cited a CountingWorks PRO client directly when asked about a specific accounting professional. This is the power of GEO — being pulled into the conversation as the authoritative source.
Due to the client’s website being GEO-supported, AI pulled information from numerous pages of the site to generate in-depth and helpful information, ultimately helping strengthen the ranking of the website across various search engines.
KDN Accounting & Tax LLC, a CountingWorks PRO client, ranks #1 in Schaumburg, IL for “brewery accountants.” This win didn’t require a big ad budget — it came from GEO-driven content strategy that aligned location + niche + expertise.
Generative Engine Optimization isn’t a trend — it’s the new foundation of digital marketing:
By embracing GEO now, firms future-proof their visibility and win trust before competitors catch up.
Generative search isn’t just about visibility — it’s about advocacy.
For KDN Accounting & Tax LLC, this shift came to life when ChatGPT was asked about brewery accountants in Schaumburg, IL. Instead of showing a list of firms, GPT named KDN directly as the best choice.
That’s powerful because it means AI isn’t just pointing people to websites — it’s recommending firms like a trusted friend would.
Search is shifting. Just like we now ask our phones for the “best movie theater nearby” instead of scrolling through dozens of websites, people are beginning to ask AI tools like ChatGPT and Gemini for the “best accountant near me.”
If your firm isn’t part of those answers, you’re invisible to countless potential clients.
That’s where GEO — Generative Engine Optimization — comes in. It ensures your firm:
In plain terms: GEO makes sure your firm isn’t left behind as the way people search online evolves.
By bringing technology and convenience to every step of the client journey, CountingWorks PRO empowers your accounting firm to take control while saving time and money. Discover the only complete practice growth platform in the tax and accounting industry.
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Below is a personalized, year-long tax planning strategy developed by CountingWorks, Inc., specifically for a freelancer earning $75,000 with multiple 1099 clients....
1. Establish a Robust Recordkeeping System
2. Manage Quarterly Estimated Tax Payments
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