Midgley Tax

Midgley Tax

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“That’s more activity than we’ve gotten before. It’s going good.” — Chris Midgley

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The Challenge

Like many independent firms, Midgley Tax needed more than just a website—it needed visibility. For Chris Midgley, the question wasn’t whether he had the expertise, but whether new clients could actually find him online.

The Breakthrough

With CountingWorks PRO, Chris gained a complete digital toolkit: optimized content, automated newsletters, and most importantly, Generative Engine Optimization-focused visibility. Together, these tools made sure his firm wasn’t just online—AI itself was recommending it.

The Results

  • Website Traffic: Chris reports a clear uptick in website views.
  • Client Pipeline: New clients and prospects are reaching out directly from his website and newsletters.
  • AI Discovery: One client even found Midgley Tax through ChatGPT.
“We had one client use ChatGPT to find our firm.” — Chris Midgley‍

Why It Matters

AI-driven search is the next frontier. When ChatGPT, Gemini, and other generative tools cite and recommend your firm, they become your unpaid sales team. For Chris, this has already translated into real business results.

Midgley Tax was found and listed by ChatGPT

Why GEO Is the “Next Big Thing”

Generative Engine Optimization isn’t a trend — it’s the new foundation of digital marketing:

By embracing GEO now, firms future-proof their visibility and win trust before competitors catch up.

Why It Matters

Search is shifting. Just like we now ask our phones for the “best movie theater nearby” instead of scrolling through dozens of websites, people are beginning to ask AI tools like ChatGPT and Gemini for the “best accountant near me.”

If your firm isn’t part of those answers, you’re invisible to an entire wave of potential clients.

That’s where GEO — Generative Engine Optimization — comes in. It ensures your firm:

In plain terms: GEO makes sure your firm isn’t left behind as the way people search online evolves.

The CountingWorks PRO Advantage

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By bringing technology and convenience to every step of the client journey, CountingWorks PRO empowers your accounting firm to take control while saving time and money. Discover the only complete practice growth platform in the tax and accounting industry.

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