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Recommendations Influence Purchase Behavior

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Practice Marketing

Recommendations Influence Purchase Behavior

July 8, 2022
/
4
min read
Lee Reams
CEO | CountingWorks PRO

Research has shown that online reviews and recommendations are now the most important purchase consideration in today's mobile and social-driven marketplace.In fact, per Bright Local, Local Consumer Review Survey (https://www.brightlocal.com/learn/local-consumer-review-survey/) 85% of consumers trust online reviews as much as personal recommendations.Our marketing platform is built on giving you the most effective tools to develop your reputation online. From our marketplace sites, TaxBuzz.com and CountingWorks.com, to our many plugins and email review campaigns, we literally have changed the fortunes of thousands of tax and accounting professionals.Our latest tool includes our Facebook and Nextdoor recommend email template and website plugins.Instead of assigning a star rating and writing a review, clients are now faced with a single question: "Do you recommend [business name]?" After answering yes or no, they are asked to offer comments on what they recommend about the business, or how the business can improve.Both the Facebook and NextDoor themes are live in the communication tab, with corresponding website plugins. Start working on your reputation now so when friends and colleagues of your clients are looking for help, you are easy to refer.

Lee Reams
CEO | CountingWorks PRO

As the founder and CEO of CountingWorks, Inc, Lee is passionate about helping independent tax and accounting professionals compete in the modern age. From time-saving digital onboarding tools, world-class websites, and outbound marketing campaigns, lee has been developing best-in-class marketing solutions for over twenty years.

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