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What’s the Marketing Secret These Tax & Accounting Pros Know That Others Don’t?

April 22, 2019

“If you really look closely,
most overnight successes took a long time.”
– Steve Jobs


Let’s be realistic: success almost never comes from nowhere. Behind the curtain is hard work, vision, strategy, and maybe even a little “secret sauce.”

In the case of our CountingWorks PRO VIP clients, this couldn’t be more accurate. Our top performing clients continue to see dramatic growth across the board after getting started on our marketing platform: from lead generation to search engine rankings to five-star reviews, they are nailing it.

But don’t take our word for it. See for yourself:

Williams+Callan of Seattle, WA saw their traffic go from 0 visitors per month to 4500 visitors per month in just one year after joining CountingWorks PRO.

Franklin J. Luppe, CPA of Pleasant View, TN has 75% of his keywords ranking on page one in search.

Harris Tax Solutions of Phoenix, AZ went from zero Facebook likes to 960 over one year of using our social growth service.

Katherine M. Bennet of Georgetown, KY has over 50 five-star online reviews and is one of our most successful clients when it comes to SEO and web traffic.

Or consider the group of our top 50 SEO performers, who together have an average of:

  • 513 FB Likes
  • 521 LinkedIn Connections
  • 60% of keywords rank in top 5 results for Google My Business
  • 45% keyword visibility on first page of search
  • 14 five-star online reviews
  • 250 organic web visitors per month
  • 78 citations

Even more impressive? Our top five clients in terms of web traffic receive over 15,000 combined visits per month in peak season.

These achievements aren’t by accident, and they also don’t stand alone. All of our clients’ various successes are interlaced, and they build upon each other over time.

Ingredients in the mix

An end-to-end marketing strategy is, without a doubt, far more effective than any of these existing in a silo. At CountingWorks PRO, we have our own special “recipe” of marketing and reputation management strategies that have honed over time to make our clients as successful as possible. A few of those ingredients include:

Reviews – Reviews have continued to get more and more important in recent years, with a BrightLocal study finding that 84% of people trust online reviews as much as personal recommendations. Our recent CountingWorks survey showcased that online options like reviews and social media sites now outrank referrals as the #1 way SMBs choose their next accountant. Knowing this, building five-star reviews across various platforms should be high on your practice’s list of priorities for reputation management.

Building citations – Citation sites and directories are the modern, online version of the old-fashioned phone books. These include any site that has a company’s name, address, and phone number listed. Google loves citation sites, and they are often some of the top search results. Our team prioritizes getting as many citations as possible for your practice.

Social media – With the number of active social media users worldwide inching closer to 3 billion each day and 85% of people relying on Twitter and Facebook for their morning news, reaching your target market via the Internet has never been easier. Your social media strategy should integrate easily with your other marketing initiatives, like content creation, public relations, reputation management, and more.

Content – Did you know that 95% of businesses with a blog report higher search engine ranks? Producing frequent, high-quality content will do wonders for your SEO, while also serving as a reference point for clients and prospects and boosting your topical authority online.

So how do they do it, and how does our team help?

Commitment and patience

As we mentioned, success doesn’t come easy–and growing your tax and accounting practice is no exception. To see the results, you have to make strategic changes, and implementing CountingWorks PRO is the perfect way to start, whether you’re an established practice or brand new on the scene.

It’s important to note that implementing a scattered marketing strategy–or doing anything unfocused relating to your business, for that matter–will not be nearly as effective as going all in.

Our most successful tax and accounting pros wholly commit themselves to utilizing the full potential of our platform and taking the advisement of our digital marketing experts seriously. 100% of our successful clients have:

  • Fully optimized SEO
  • Professional photos
  • Aggregator + custom citations
  • Call tracking software
  • Customized automated newsletters

It typically takes 6 – 12 months for clients to reach this point when starting from scratch. On the SEO side, it takes 4 – 6 months minimum to start showing results–but this typically builds up much faster after the 4-month mark (more incentive to keep at it!).

Growing your practice and online presence takes time, and it should come as no surprise that our long-term clients end up seeing far more success than those who stay with us for only a brief time.

In fact, 80% of our top 50 SEO performers have been with us for over a year, and clients who pass that one-year mark typically have 50% higher results across all categories than short-term clients.

Client longevity pays off

It makes logical sense that working on something for a longer period of time will have better results in the end, and our client relationships are no exception. Below is a real example of one of our most successful clients–Alexis Gallati, EA of Gallati Professional Services–who was able to see consistent, gradual growth over 8 months and continues to see exceptional outcomes as a result of her practice’s partnership with CountingWorks PRO.

As you can see from the examples above, success doesn’t just appear out of nowhere–but you also don’t have to work toward it alone.

CountingWorks PRO offers an integrated marketing platform and support services for accounting and tax pros to grow their practice and build their reputation online. Are you ready to take the first step? Contact us today at 1-800-442-2477 x3 or set up some time to speak with one of our digital marketing experts. We’re here to help!

Pro advice, ideas, and information to help your practice get going and grow.

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Lauren Detweiler

My passion lies in storytelling. I start work every day aiming to convey the right messaging to the right people, and the role of content manager for the CountingWorks PRO team allows me to do that for both our company and clients across the country. Since graduating university, I have been traveling and working remotely across Europe, Africa, Asia, and the USA.

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