Why Pricing Keeps Breaking in Tax & Accounting Firms (It’s Not Your Rates)

Most tax and accounting firms don’t actually have a pricing problem. They have a pricing system problem.

In this episode of Growth Minded Accountant, we break down why traditional pricing models — hourly billing, fixed fees, even “value pricing” — keep breaking as firms grow, adopt AI, and move toward advisory services.

Download the Pricing System Playbook (Free PDF)

‍You’ll learn:

Why hourly billing collapses as efficiency increases
The hidden costs of broken pricing systems, including partner bottlenecks, advisory burnout, and revenue without leverage
Why pricing without clear positioning creates resistance
How narrative, education, and content prepare clients to expect higher-value pricing
The difference between pricing models and pricing architecture
How modern firms price outcomes instead of effort

This episode is for small to mid-sized tax and accounting firms that want to:

Move beyond hourly billing
Offer tax advisory or CFO advisory services
Scale without burning out partners
Attract better-fit clients who understand their value

If your firm feels busy but not scalable, this episode explains why — and what to do next.Pricing isn’t a rate card. It’s an architecture.

RESOURCES‍

‍The Pricing System Playbook (Free PDF)

WHO SHOULD LISTEN

‍CPA firms
Enrolled Agents & Tax professionals
Accounting & Bookkeeping firm owners
Advisory-focused firms

If you’re interested in building a pricing system that actually scales with your firm, this episode lays the foundation.

Transcript

We know that everyone digests information differently. That’s why we’re now sharing the full transcript of each episode of The Growth Minded Accountant right here on the CountingWorks PRO blog. Whether you’re short on time, like to scan and highlight, or simply prefer reading over listening, you can catch up on every conversation at your own pace.

Each week, we cover topics that matter most to tax and accounting professionals—from AI and automation to marketing strategies, firm growth, and client relationships. Scroll down to read the full episode, or subscribe to the podcast to listen on the go.