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Most tax and accounting firms still market themselves the same way they did a decade ago.
Generic messaging.
Generic positioning.
Generic websites.
The problem?
AI-powered search is changing how clients discover and choose accounting firms — and sameness is becoming invisible.
In this special presentation episode, Lee Reams II (CEO of CountingWorks) and Rebekah Barton (Chief Visibility Officer) break down why modern firms must rethink visibility, authority, trust, and positioning in the AI-search era.
• Why AI compresses generic firms into the same result
• How accounting firms accidentally commoditize themselves
• The narrative formula behind firms clients actually remember
• Why your website is now a trust system — not a brochure
• The new visibility signals AI search tools are rewarding
• How “Future Firms” are separating themselves from the market
Click here for Free Future Firm Assessment
1 Hour of NASBA-Accredited CPE Available:
https://taxcpe.litmos.com/self-signup/
Use Code: STANDOUT
Hosted by:
Lee Reams II — CEO, CountingWorks
Rebekah Barton — Chief Visibility Officer, CountingWorks
We know that everyone digests information differently. That’s why we’re now sharing the full transcript of each episode of The Growth Minded Accountant right here on the CountingWorks PRO blog. Whether you’re short on time, like to scan and highlight, or simply prefer reading over listening, you can catch up on every conversation at your own pace.
Each week, we cover topics that matter most to tax and accounting professionals—from AI and automation to marketing strategies, firm growth, and client relationships. Scroll down to read the full episode, or subscribe to the podcast to listen on the go.
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