SEO Is Changing Forever: What Google’s AI Search Means for Your Firm

Google’s AI-powered search is here—and it’s already changing how your future clients find (or don’t find) your firm.

In this episode of The Growth Minded Accountant, host Lee Reams II and guest Rebekah Barton unpack how AI tools like Google SGE, ChatGPT, and Perplexity are reshaping online visibility for tax and accounting professionals.

What you’ll learn:

Why “ranking on Google” no longer guarantees traffic
How to get your firm’s content cited by AI (instead of your competitors’)
Sample prompts and strategies to future-proof your SEO
Why this shift is a massive opportunity for firms that move now

If your website is generic or outdated, you’re invisible. Let’s fix that—fast.

Transcript

We know that everyone digests information differently. That’s why we’re now sharing the full transcript of each episode of The Growth Minded Accountant right here on the CountingWorks PRO blog. Whether you’re short on time, like to scan and highlight, or simply prefer reading over listening, you can catch up on every conversation at your own pace.

Each week, we cover topics that matter most to tax and accounting professionals—from AI and automation to marketing strategies, firm growth, and client relationships. Scroll down to read the full episode, or subscribe to the podcast to listen on the go.