Your Website Is Confusing Clients: Here’s the Fix

Your homepage might be the reason high-quality clients aren’t reaching out. Not because they don’t need your help—but because they don’t get what you do.

In this episode, Lee Reams and Rebekah Barton walk through the 4-Part Homepage Formula that every accounting firm needs to implement—whether you're solo or scaling fast.

What you’ll learn:‍

• How to pass the “stranger test” with a clear, specific headline
• What makes “Accounting Services” sound as vague as “Food Services”
• The trust-killing mistake 90% of firms are still making
• The difference between a cold CTA and a human invitation
• Why “Above the Fold” might be costing you conversions
• Mobile-first design tips that keep clients from bouncing

Plus: Want a visual before/after of a homepage done wrong vs. done right? Just email us and we’ll send it to you.

Because your homepage isn’t just your front door—it’s your first impression. Let’s make sure it opens to the right clients.

Learn more: www.countingworkspro.com

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