Your Brand Has a Voice. Does Your Firm Know What It Sounds Like

In a world where AI can generate endless content, your voice is the one thing it can’t replicate—unless you train it to.

In this episode of The Growth-Minded Accountant, host Lee Reams is joined by Rebekah Barton, Chief Visibility Officer at CountingWorks PRO, to explore how tax and accounting firms can grow faster by sounding more human.

Inside the episode:

• Why a generic voice kills trust (and growth)
• How to define a brand tone that builds connection and converts
• Simple exercises to make your messaging feel like you
• ‍Client segmentation strategies that unlock $30K–$60K in upsells
• How to train your AI to reflect your values, tone, and style

From $350K firms to multi-partner practices, this episode shows you how to humanize your content, personalize your automation, and speak with a voice that actually moves people.

Because in 2025, sameness is the enemy—and your voice is your moat.

Need help defining your brand voice? Visit https://www.countingworkspro.com/choose-your-journey/product-deep-dive.

#Accounting #TaxAdvisory #BrandVoice #FirmGrowth #AIForFirms #MAXAI #GrowthMindedAccountant