How to Rank in AI Search – Become the Expert That Generative Engines Reference

The SEO game has changed—and most tax and accounting firms haven’t caught up. In the age of ChatGPT, Perplexity, and Google’s AI-powered results, only a few sources get cited. The rest? Ignored.

In this episode, Lee and Rebekah reveal how to become the firm that AI search engines trust and reference.

🔍 You’ll learn:

Why AI search isn’t about keywords—it’s about relevance
The content patterns AI is trained to recognize and cite
What makes your blog, podcast, or voice “reference-worthy”
How to write answers to real client questions
Why MAX helps you show up without hiring a content team

🎯 If you want your firm to get found, get trusted, and grow without shouting—this is your playbook.

📲 Learn more at CountingWorksPRO.com

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Transcript

We know that everyone digests information differently. That’s why we’re now sharing the full transcript of each episode of The Growth Minded Accountant right here on the CountingWorks PRO blog. Whether you’re short on time, like to scan and highlight, or simply prefer reading over listening, you can catch up on every conversation at your own pace.

Each week, we cover topics that matter most to tax and accounting professionals—from AI and automation to marketing strategies, firm growth, and client relationships. Scroll down to read the full episode, or subscribe to the podcast to listen on the go.