Practice management, rebuilt from the client out

Win better clients.
Earn more from the ones you have.

Your brand, your client relationships, and MAX Intelligence—together in one platform. Attract better clients, deliver a better experience, and automatically uncover opportunities to grow your firm.

Build My Future-Ready Firm Blueprint →
Two business-casual tax and accounting professionals in a modern office
MAX Practice Intelligence
47 client opportunities identified
Sample product visualization
Tax planning
14 clients
Payroll & HR
9 clients
Retirement planning
7 clients
Entity strategy
5 clients
Lending / mortgage
4 clients
1031 / real estate
3 clients
Est. opportunity value (sample data)
$126,400
Ready for review
12 next moves prepared

Build a brand that
attracts the right clients.

We uncover what makes your firm different and turn that story into a brand, website, and message that makes the right clients want to work with you.

Jaffe & Associates, Inc. website — Entertainment Financial Consultants
Featured transformation
Jaffe & Associates, Inc.
Entertainment Financial Consultants
Before
“We provide tax preparation and accounting services.”
After
“Built for the Business Behind the Talent — financial oversight for successful creative careers.”
Nietzke & Faupel, P.C. website — Agricultural & Dairy Accounting Specialists
Real client website
Nietzke & Faupel, P.C.
Agricultural & Dairy Accounting Specialists

Cookie-cutter is dead.
Make your difference impossible to miss.

The Results Speak For Themselves

Better positioning creates better opportunities.

Bookkeeper.com
204%
Increase in search visibility
762
New leads
CGC Accountants & Advisors
80+
New clients
51%
Organic traffic growth
My Tax Lady
65+
Five-star reviews
3,000+
Unique website visitors

Be the firm Google and ChatGPT recommend.

Your next client may find you through Google, an AI Overview, ChatGPT, Gemini, or another recommendation engine.

CountingWorks PRO builds the search and AI visibility signals that help these systems understand who you serve, what you're great at, and why your firm is different.

GoogleChatGPTGemini
Practice management, rebuilt from the client out

Give clients a better way to work with your firm.

ClientHub brings communication, documents, requests, reminders, and next steps into one connected client experience.

It's client-centered practice management built around the relationship — helping your team spend less time chasing information and more time communicating, advising, and creating value.

TD
T. Donaldson CPA
ClientHub
● Securely viewing your account
Good morning, Sarah.
What can we help you with today?
AskJust tell us what you need
Ask about your taxes, documents, business, or anything we’re working on together…
What do you still need from me?I have a question about my tax returnUpload a documentSchedule with Jennifer
Private to you and your firm  ·  Powered by MAX Intelligence
NowTwo things before your return can be finished
2025 Tax Return
We’re still waiting for your ABC Holdings K-1.
Upload K-1
Quarterly Tax Payment
Estimated payment due January 15.
View details
Next · Something worth discussing
There may be a way to reduce your estimated tax payment.
Jennifer can review what changed with you.
Tell me moreAsk Jennifer
JD
Your primary advisor
Jennifer Donaldson, CPA
Message Jennifer
Schedule a meeting
Usually responds within one business day

Real firms. Real results.

Business owner working confidently in an office
Firm Testimonial

"Playbooks has been a total game-changer for my firm. Instead of spending hours trying to market my advisory services, CountingWorks PRO automates the outreach for me… It’s helping us attract more qualified leads while giving me time back to actually serve clients. "

I

Ibrahim B.

Barky LLC

Your next opportunity may already be a client.

MAX Intelligence identifies what deserves attention across your client base—from stalled proposals and overlooked tax planning opportunities to relationships that need follow-up.

It prepares the next step. Your professionals bring the judgment and relationship.

MAX sees what matters. Your team decides what happens next.

MAX

Opportunity review

Ready for review

Potential 1031 Exchange Opportunity

Meridian Properties LLC · client since 2021

Why MAX flagged it

Client owns an appreciated rental property
Property may be sold within the next 12 months
Estimated capital gain exposure detected
Potential tax deferral (sample data)$84,000

Recommended next step

Schedule a planning conversation before the property is listed

Prepared action

Client email prepared

Review & Send
One opportunity, preparedSample product visualization
01Opportunity detected
Tax planning · Robert Chen
02Why MAX flagged it
Projected income increased and the current estimate may need attention.
03What changed
New business income and a recent capital gain changed the planning picture.
04Recommended next move
Review the Q4 estimate and retirement contribution options.
05Prepared outreach
A client-ready note is drafted for your review.
NEW: MAX AUTOMATIONS

Tell MAX what you want done. It gets to work.

Give MAX a recurring assignment in everyday language. It can monitor your practice, identify opportunities, follow up on outstanding work, and handle routine tasks automatically. Set it once, and MAX keeps working.

“Every Monday, find clients who may need tax planning.”
“Every Wednesday, follow up on unsigned engagement letters.”
“Every morning, tell me what needs my attention.”
Explore MAX Automations →
MAX Automations in CountingWorks PRO: a weekly Monday 8 AM automation that lists clients with overdue documents, shown as Active

MAX does the homework.
You have the conversation.

Small business owner at work in their own business
Getting Started

One platform.
Two ways to grow.

WIN BETTER CLIENTS

Differentiate your firm. Get found and recommended. Turn visibility into new relationships.

EARN MORE FROM EXISTING CLIENTS

Create a better client experience. Recognize new needs. Turn existing relationships into new opportunities.

Accounting firm marketing. Client-centered practice management. MAX Intelligence and Automations. All connected around growth.

Explore the CountingWorks PRO Platform →

Where is your firm leaving growth on the table?

Get a personalized look at what's helping your firm grow, what's getting in the way, and where more opportunity may already be hiding.

Build My Future-Ready Firm Blueprint →

About five minutes to complete.

Free – Practical recommendations included