Ah yes, the big question posed by Facebook marketers everywhere: to boost or not to boost? Let's spend some time breaking down key facts you need to know, from what boosting on Facebook entails to alternative marketing options (e.g. Facebook Ads).
What is boosting?
Boosted posts are ads you create from posts on your Facebook Page. Currently, an organic post is seen by only about 5% of people who like your business page. Boosting is one way to make sure more people are seeing your posts.
At CountingWorks PRO, we automatically share informative articles, accounting and tax humor, and more at least 4x per week (for our Growth marketing packages, the number of posts is doubled). This means clients never have to worry about what to post or how often.
What are Facebook Ads?
Another option for increasing your visibility on a larger scale is Facebook Ads Manager, which offers more advanced customization and targeting capabilities.
When should I use Boost vs. Ads Manager vs. neither?
This is not a black and white situation, and the best route depends on your specific business and advertising goals. Boosting a post is a great way to maximize visibility and grow your audience; use Ads Manager for more advanced campaigns.
Have questions about where to start, or want to enlist someone to take care of your social media so you can focus on your practice? We're here to help! Contact us today at 1-800-442-2477 x3 or set up some time to speak with one of our digital marketing experts.
