While LinkedIn may be one of the best places to reach business owners and referral sources (see our list of Best LinkedIn Groups here), Facebook is another top social media network that every accounting and tax practice owner should utilize in their communication and marketing plan. In comparison to LinkedIn, which tends to be a more professional social network, Facebook may be a better place to reach individual tax payers and is another great place to reach small business owners.
Beyond using a business profile to reach clients and prospects, Facebook Groups can be a great way to build one’s network within the accounting industry and to share valuable insights and discussions with your peers.
There is a Facebook Group for just about anything, but the professionally-oriented groups in particular are extremely valuable for those who wish to make the most of their company’s presence on the network. The groups are often like forums, where like-minded professionals with common interests, opportunities and challenges they face can discuss the latest issues and trade insights on their industries.
While some Facebook Groups may include more self-promotion and are poorly organized, the best groups foster added-value conversations, a sense of community and a place to connect with peers. However, since Facebook is not a professional network (like LinkedIn), it can sometimes be difficult to find quality groups that bring you real benefit without the spam.
With that in mind, we’ve compiled a great list for 2019 of the best 15 Facebook groups for accountants and tax professionals (in alphabetical order):
This is our curated list, which includes groups who provide valuable content, a strong community and updated industry information on a regular basis.
Staying updated with the who’s who in social media and on the web in general can be overwhelming, so be sure to check our other top lists.
Putting the time in to build your brand awareness and professional network through Facebook Groups will be a worthwhile investment for your firm’s future success.
If you are an accounting, tax or bookkeeping professional and have questions about Facebook or about how you can generate more referrals from social media, contact us today at 1-800-442-2477 or set up some time to speak with one of our accountant social media experts. We offer a full suite of digital marketing packages, including posting tax and accounting content to your Facebook business page and also growing your referrals coming from social media.
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