The leads are out there, but just because those people exist (and may even be aware of you) doesn’t mean they’ll automatically convert to become paying clients.

In fact, it’s quite the opposite.

Yes, it means more work for anyone doing the “selling” side of a transaction — but awareness simply isn’t enough anymore. Competition is high, and if you don’t nurture your leads all the way through the referral process, then they will likely turn to someone who does put that extra effort in.

In this Quick Hits, CountingWorks PRO CEO Lee Reams II will take you through the web referral process and steps you can take to attract and convert more web prospects to clients.

-Attract web traffic through digital channels

-Connect and convert visitors into leads - Ex: Chatbot, CTAs, Landing Pages

-Engage and build trust - be responsive and add to nurture campaign, email newsletter, connect via social media

-Turn new clients into advocates