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Search Engine Optimization

Google is stealing your practice website traffic. Here’s what to do about it.

March 30, 2020

More than 50% of all of Google’s queries end up being what are called “zero-click […]

8 Easy Ways to Get Inbound Links for Your Tax and Accounting Website

January 16, 2020

Inbound links are arguably one of the essential variables needed for your tax and accounting […]

If Your Tax and Accounting Practice Isn’t Showing up on Google Maps, Your Address Might Be the Problem.

July 18, 2019

It’s hard work running a tax and accounting practice. On top of all the actual […]

How to Write Meta Titles and Descriptions That Will Generate More Clicks for Your Website

April 8, 2019

Meta titles and meta descriptions are an essential component of good SEO. However, meta content […]

Pro advice, ideas, and information to help your practice get going and grow.

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Beware of Search Engine Optimization (SEO) Scammers

January 18, 2018

If you are like me, you are getting inundated with crazy promises from so-called search […]

How Can I Get My Tax Accounting Practice Ranked Higher in Google Search Results?

December 16, 2015

This is a question we hear almost every day from new prospects. Modern-day search engine optimization […]

The Importance of Google My Business in Marketing Your Accounting Practice

December 10, 2015

Over the summer of 2015, Google started rolling out some major changes to its Google […]

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Why Accountants Should Use Twitter to Promote Their Practice

December 4, 2015

You may have noticed this latest trend: Google is displaying Twitter posts on the first […]

Marketing for Accountants 101: Branded Versus Non-Branded Search

November 25, 2015

Understanding the difference between branded and non branded search results can give you a better […]

Free Webcast on How to Get Any Tax Accountant Website onto Page 1 of Google

November 2, 2014

From year to year, the only thing you can count on in local search results is change. […]

Google Search Results Update and What It Means to Tax Accountants

October 1, 2014

Last week, Google starting rolling out a new Panda update to its search algorithm. This […]