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Practice Marketing

Is Word-Of-Mouth Marketing the Best Way to Attract New Clients?

January 23, 2020

If you ask any successful CPA, EA, bookkeeper or tax professional who’s been around for […]

How to Avoid Becoming a Commodity in Tax and Accounting

September 6, 2019

Whether you’ve joined the trend or not, it’s no secret that the tax and accounting […]

The Tax Season That Never Ends and How You Can Capitalize on It

August 5, 2019

Remember the good old days when tax season ended April 15th? Or at the very […]

Amplifying the Voice of Your Customers to Drive Conversation About Your Brand

July 9, 2019

If you’ve ever written a review about a product or service that you really loved […]

Pro advice, ideas, and information to help your practice get going and grow.

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Content Creation: The Ultimate Driver of New Client Engagements in the Digital Age

June 18, 2019

Back in the “simple days” (if those ever actually existed), it was easier for professional […]

5 Reasons Why Social Media Is Imperative for Tax and Accounting Practices

June 12, 2019

It’s every marketer’s dream: What could be better than having viewers voluntarily share your branded […]

To Boost or Not to Boost? An Intro to Facebook Advertising Options

June 6, 2019

Ah yes, the big question posed by Facebook marketers everywhere: to boost or not to […]

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How You Can Join the Gig Economy as an Accounting and Tax Pro

May 29, 2019

If you’ve ever taken an Uber or hired someone to mow your lawn, you’ve already […]

How Online Marketplaces Are Changing the Way Tax and Accounting Pros Attract New Clients

May 21, 2019

When you hear the word “marketplace,” what’s the first thing that comes to mind? For […]

The Importance of Self-Awareness: Know Where Your Practice Stands in the Market

May 8, 2019

Who’s ready for some tough love? If you are consistently following best practices in the […]

What’s the Marketing Secret These Tax & Accounting Pros Know That Others Don’t?

April 22, 2019

“If you really look closely, most overnight successes took a long time.” – Steve Jobs […]

Be the Best-Known Practice in Your Market, Not the Best-Kept Secret

February 14, 2019

There may be some industries where being the “best kept secret” is a positive trait […]

Marketing Your Tax Practice Is a Year-Round Affair

January 24, 2019

If you are a tax professional or have any interaction with the industry, you probably […]