Building a five-star tax & accounting practice with reviews allows you to leverage your knowledge and intellectual property. Consumer behavior has changed, and you must change with it. You need to develop subtle value tools such as your reviews, website, online brand visibility, and onboard process.
Tax and accounting services are not commodities, and you need to start running your practice with that in mind. Don’t be mediocre at communicating your value to the world. Today, people can use the web to see what not only what one person, but your entire neighborhood thinks about you. This will either validate or invalidate what a word of mouth referral says about you. This is what building a five-star practice is all about: leveraging many people’s opinions to shape one person’s buying decision.
A recent Bright Local survey backs up the power of reviews:
Five-star reviews show that the neighborhood or niche that you serve trusts your practice. Referrals and word of mouth have moved online, to social media and review sites. The fastest way to start a new client relationship is by attracting great reviews online. This will sow the seed that you have your clients best interests in mind and will make it easier for prospects to trust you from the start.
Reviews and trust affect your bottom line.
Walt Disney may have said it best: “Do what you do so well that they will want to see it again and bring their friends.” According to a survey by Desk.com, 60% of consumers will pay more for a better client experience. Your goal should be to build powerful and emotional relationships with your clients. By using reviews to engage clients right from the start, you are making it easier for them to do their due diligence before they hire you. You are not hiding, and in fact, you are willing to put your reputation online for all to see.
Once you start consistently living up to the promise that your reviews communicate, trust undoubtedly follows. Your clients will become your biggest ambassadors and influencers; they will even start doing the marketing work for you. They will understand the value that you bring and will pay a premium for your service.
Trust is both emotional and logical.
When clients trust you, they actually feel that trust, which brings along with it emotional connotations such as friendship, comfort, and agreement. Many of the most successful tax and accountants consider their clients to be friends—and vice versa.
When clients trust the advice that you provide, they feel relaxed and positive about the future. Trust is made up of several elements:
There are easy steps for building trust.
Clients appreciate being valued and heard. When you are establishing your processes, make sure that you incorporate the following:
A recent survey from the International Federation of Accountants® reiterates that small-business owners rank accountants as their most trusted advisors. Earning trust comes from the heart. How do you know if clients trust you? The quality and quantity of your reviews will likely tell the story.
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