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Recommendations Influence Purchase Behavior

November 6, 2018

Research has shown that online reviews and recommendations are now the most important purchase consideration in today’s mobile and social-driven marketplace.

In fact, per Bright Local, Local Consumer Review Survey (https://www.brightlocal.com/learn/local-consumer-review-survey/) 85% of consumers trust online reviews as much as personal recommendations.

Our marketing platform is built on giving you the most effective tools to develop your reputation online. From our marketplace sites, TaxBuzz.com and CountingWorks.com, to our many plugins and email review campaigns, we literally have changed the fortunes of thousands of tax and accounting professionals.

Our latest tool includes our Facebook and Nextdoor recommend email template and website plugins.

Instead of assigning a star rating and writing a review, clients are now faced with a single question: “Do you recommend [business name]?” After answering yes or no, they are asked to offer comments on what they recommend about the business, or how the business can improve.

Both the Facebook and NextDoor themes are live in the communication tab, with corresponding website plugins. Start working on your reputation now so when friends and colleagues of your clients are looking for help, you are easy to refer.

Pro advice, ideas, and information to help your practice get going and grow.

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Lee Reams II

I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.

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