The internet has fundamentally changed the competitive landscape for tax accounting firms. Understanding these changes and new marketing opportunities will help CPAs and tax professionals better compete in the modern age. It all starts with being known. How is your brand displayed online?Do you have favorable five star reviews and a professional web presence?Getting known is the easy part. Whether your prospects and clients like you is completely up to you and your own responsiveness. Your expertise and knowledge will only get you so far if you do not put the client first. It is after mastering the “like" phase where “trust” builds in. This is the pinnacle of success for top producing practices. Clients that trust you will refer more friends and colleagues. They will also pay more for your services and retain you longer. We developed this webcast to highlight proven techniques that will help you create habits for success. Lee Reams, II, CEO and Founder of CountingWorks PRO (previously ClientWhys) will walk you through the 50-minute presentation.You will learn:

• The difference between branded and non branded search terms
• Why attracting five star reviews improves visibility and converts more visitors
• The many non website factors that are used by the search engines in indexing your brand
• 8 Simple habits to help you get more liked
• Why being responsive is the #1 trait you can work on

The 50-minute webcast can be watched at your leisure. CPAs can qualify for a free 1-hour CPE credit ($30 value). Go to https://taxcpe.litmos.com/self-signup/ and enter token code WCCPA. If you have technical difficulties feel free to call 1-800-442-2477 x1.On-Demand WebCast: Know + Like = Trust