In this post and part 2, we will discuss practical & easy ways to optimize your social media channels, the basics of what you need and don’t need and some tips and tricks to get in front of more prospective clients to grow your business…
As a tax and accounting professional, how important is it to be present on social media networks like LinkedIn, Facebook and Twitter? Does being active on social media generate business and referrals? Are there missed opportunities if your practice doesn’t have a strong social presence?
Despite recent privacy and political issues in the news, social media is still an important channel for accountants and tax pros to connect with clients and generate more referrals. While recent privacy changes on social media platforms have made it more complicated for some aspects of social media marketing, these changes will also make strides in increasing the overall quality of social media networks. That being said, social media remains one of the best and highest ROI channels for accountants and tax pros to generate more referrals.
Many accountants and tax pros might shy away from social media for different reasons. Some are not familiar enough with it, some think it is too hard or complicated and others do not have time nor want to spend time learning how to optimize it.
Whatever the case may be, you do not need to be an expert and companies like ClientWhys can actually help out or do it all for you. Accounting and tax pros can always get help to create and manage their social channels.
In light of all the changes in social media, below are some easy ways to set up your practice to get more referrals from social media.
Which networks should you focus on?
We understand that the various social media networks can be confusing. To better help you understand the different social media platforms that are out there, below is a quick summary of the top four networks:
Set your strategy & plan.
“If you fail to plan, you are planning to fail.” – Benjamin Franklin
It is important to have a social media plan and strategy in place. Match your brand, clients and services. Distinguish what makes your business unique. What is your overall goal? Is it to service current clients, grow your business or both?
Part of your strategy and plan should include:
Social media platforms are great ways to not only share information about your business, but is also a fantastic way to showcase your knowledge and expertise in the tax and accounting industry. The purpose of forming and building these relationships on social is to generate more high quality referrals over time.
On part 2 of this post, I will go into more detail on how to build out your profiles, the importance of keeping it updated, how to grow your networks and the benefits of automating content and engagement.
With social media and other aspects of marketing, you do not have to do it alone. At CountingWorks and TaxBuzz, we make it easy and cost-effective for you to generate lots of great referrals from social media. If you would like to discuss your goals to see how we might help, please call us at 1-949-438-2186 or book an appointment here.
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