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Does Your Domain Age Matter in Your Search Rankings?

March 9, 2021

Choosing a domain name is an integral part of establishing an online practice. 

One common question we hear often: Should I change my domain name? 

For tax and accounting professionals, most competitors do not have robust online strategies, and they are easy to compete with. 

But when it comes to just starting out or questions on why others rank better than you, it is website longevity, not domain name age, that is the biggest part of the equation.

Very new websites, those that are younger than six months, may have trouble ranking in the beginning. Building an organic digital presence is a long game, because over time, your site builds trust with the search engines and you attract inbound links. The age of a site tends to correlate with more inbound links.  

Please note, Google may use your domain history or age to help fight webspam. But according to Google’s own John Mueller, “No, domain age helps nothing.” 

When choosing a domain name, one must consider using a keyword-rich URL. A well-crafted URL provides users and search engines alike a good idea of what the page it links to is all about. Even though you may think it’s an abstract concept, your website address is significant. It conveys a lot of information at first glance, and a great one can help increase your business’s visibility on search engines and make it easier for your customers to find you. 

Having keywords (e.g. “CPA”) in your domain name is a minor ranking factor and will improve your site’s search visibility. 

So, a web address like is loaded with organic keywords, while is not.

Keep the above in mind when debating a domain name change or starting from scratch. Most importantly, stay patient. A robust organic footprint builds over time and will help attract the majority of your traffic down the line.

If you have questions about building domain authority or growing your tax and accounting practice, we’re here to help! Contact us today at 1-800-442-2477 x3 or set up some time to speak with one of our digital marketing experts.

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Lee Reams II

I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.

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